After-sales service---Bell Dongfang Electric has been working hard

After-sales service is one of the important concepts in modern marketing. Many products become popular in the market and it is because of it that they can occupy the market. After-sales service has a special "mission".

When the company's products have developed to a certain level, the price war has exhausted many companies. The differences in style, packaging, brand, and after-sales service have become sharp tools for companies to establish market positions and gain competitive advantages.

Providing consumers with economical, practical, safe and reliable quality products is a prerequisite for the survival and development of enterprises. Although the development of science and technology has made the quality of products higher and higher, there is still no good way to be foolproof. Due to improper use by customers, unstable voltage and other reasons, various problems will occur. More and more companies, including Xiu's companies, cannot guarantee that mistakes and customer complaints will never occur. Therefore, after-sales service measures such as effective handling of customer complaints and timely remedy of errors have become effective ways to protect consumers' rights and interests. Research by American scholars shows that if the complaint is not taken seriously by the company, 2/3 of customers will turn to the company’s competitors to make purchases; if the complaint is finally resolved, about 70% of customers will continue to patronize the company; If the complaint is properly and promptly resolved, the proportion of customers who continue to patronize will rise to 95%. It can be said that after-sales service is the line of defense to protect the rights and interests of consumers and an important remedial strategy for solving corporate mistakes or customer complaints. Satisfactory after-sales service is one of the magic weapons of success.